Gift Cards

There has been a dramatic rise in the popularity of the gift card among consumers and merchants alike. While consumers have embraced the cards for their convenience, retailers have enjoyed the increased revenue that gift cards bring in, especially during the holidays. In 2006, American shoppers spent over $8 billion on gift cards, and this number will undoubtedly continue to rise as more and more retailers come to recognize the many benefits of offering this choice to their customers.

• Unspent balances remain on the card. Since almost 14 percent of gift card recipients never use their cards’ full value, and of these customers, 40 percent leave balances of more than $5, these unspent balances can become a source of additional income for your business.
• Gift cards offer a level of security that traditional paper gift certificates do not. The value is not added until the card is activated, so there is no risk of theft or loss at the point of sale.
• No additional equipment is needed. The card’s value is stored on a magnetic strip that allows it to be processed on your existing credit card equipment.

Loyalty Cards

Loyalty cards are a way for you to show your customers just how much their business means to you. They work by offering customers incentives for continuing to purchase from you. When customers present their cards, they are rewarded with a discount on their current purchase or with an allotment of points that can be used for future purchases or rewards. Tailored to the needs of your individual company, our loyalty card program not only helps you say “thank you” to your frequent customers, but they also give your new customers a reason to come back. Additionally, loyalty cards can be used as a valuable source of information about your customers’ purchasing habits.